ANN ARBOR, Mich., June 5, 2008 -- Today's researchers expect their information discovery process to mirror their everyday online experiences - but their research needs are more complicated. Understanding users' needs is the essential first step to making sure information center resources are positioned to meet their evolving expectations.
John Law and Mike Buschman have studied researchers at work. Their session reveals how users approach their research tasks, where the research is performed, what tools are used, and how/if library resources are accessed. The results of their recent studies inform their recommendations on how to use knowledge of current research habits to make libraries even more relevant to the research process. John and Mike also share successful marketing stories from the library world.
WHO: John Law, MS NPDP, Vice President, Discovery Services, ProQuest
Mike Buschman, MLS, Client Services Manager, IEEE
WHAT: Special Libraries Association Hot Topic Presentation: “How to Meet Researchers’ Changing Expectations: Understanding the User Experience”
WHERE: Washington Convention Center
800 Convention Place
Seattle, WA 98101-2350
Seattle Convention Center
Room 611-612
WHEN: Monday, June 16 at 9:00-10:30
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