"This corporate library toolkit is a natural extension of our commitment to help raise awareness about the resources available in the library - a real challenge our customers face," said Lynda James-Gilboe, senior vice president of marketing and customer care for ProQuest. "We've collected best practices, crafted templates, and compiled them for leverage by busy librarians. By launching the kit in tandem with the Special Libraries Association Annual Conference, we hope word travels quickly to those who can benefit most from these materials."
The Library Marketing Toolkit combines a wealth of "how-to" advice and print and digital marketing tools that are easy to customize. Among the components is a booklet called The Visible Corporate Library, which contains tips for such topics as identifying marketing opportunities, promoting library services, ensuring library users have a good experience when they approach the library for help, what to measure and how to communicate the library's value, and networking and support. The Corporate Library Toolkit also provides a customizable poster, a sample reference interview sheet, user survey questions, database descriptions for intranet use, and more.
The Corporate Library Marketing Toolkit is part of ProQuest's larger mission to understand the core tenets of librarianship, standing shoulder to shoulder with libraries in support of their goals. ProQuest is committed to investing in library education, honoring great educators with awards and sponsorships, supporting schools with free resources, and sharing its marketing expertise and research with libraries. The Corporate Library toolkit is the fifth in a series of marketing kits from ProQuest, which include kits tailored for public, academic, and military academic and military base libraries.
The Corporate Library Toolkit is available free to any interested library. To download the materials visit the ProQuest website at http://www.proquest.com/division/libraryadvocacy.shtml.
About ProQuest
ProQuest provides seamless access to and navigation of more than 125 billion digital pages of the world's scholarship, delivering it to the desktop and into the workflow of serious researchers in multiple fields, from arts, literature, and social science to science, technology, and medicine. ProQuest is part of Cambridge Information Group (www.cambridgeinformationgroup.com).
ProQuest's vast content pools are available to researchers through libraries of all types and include the world's largest digital newspaper archive, periodical databases comprising the output of more than 9,000 titles and spanning more than 500 years, the pre-eminent dissertation collection, and various other scholarly collections. Users access the information through the ProQuest® and CSA Illumina™ online information systems, Chadwyck-Healey™ electronic and microform resources, UMI® microform and print reference products, eLibrary® and SIRS® educational resources, Ulrich's® Serials Analysis System, COS Scholar Universe, and Serials Solutions® resource management tools. Through the expertise of business units Serials Solutions and RefWorks/COS, ProQuest provides technological tools that allow researchers and libraries to better manage and use their information resources. For more information, visit www.proquest.com, www.proquest.co.uk, and www.csa.com.
